Although webinar technology continues to improve there are still plenty of examples of badly managed web seminars. Today we attended a marketing webinar that had a trifecta of critical problems. In addition to leaving a poor impression on the live participants, the archive is now flawed too and not suitable for promotion. Web seminar problems happen […]
Webinar Delivery; Plan for the Worst and Hope for the Best
In the webinar world we are so focused on our meeting tools in-session performance, that we take for granted features like registration, confirmation, and reminder emails. As this recent GoToWebinar outage report attests, we really should not take this for granted: I have no intention on picking on GoToWebinar here – outages happen with all webinar providers. GoToWebinar […]
Learn how to drive more webinar registrations
Need a larger webinar audience? Start using video on your landing pages. The goal of your landing page is to get a registration. And there is no better way of showcasing the value of your program than a 30-60 second video that explains the benefits of attending by a presenter, moderator, or spokesperson from your company. […]
Five Tips to Improve Your Webinar Invitations
Econsultancy has a very good article about how marketers can make it easier for consumers to make purchasing decision. You can see the parallel with your webinar invitations. After all, they are a mini-purchasing decision in themselves – your attendees are paying with their time. So if you keep these points in mind when crafting […]
Webcast Tip: Speak to the Individual
Want to personalize your webcast delivery? Ken Molay at WSuccess recently shared this webinar presentation tip that resonated with us: “Speak to the Individual, Not the Crowd”. Rather than use phrases like “can anyone in our audience tell me ….” speaker directly to each listener “can you tell me …”. This goes a long way […]