I had a very enjoyable evening last night as a panelist on the SVAMA’s “Integrating Video Into Your Marketing” event. There was an enthusiastic and attentive audience as Jeff Severtson delivered his presentation that showcased how Adobe uses video in its marketing. Then the panel took questions from the audience and we had a good […]
Social Media Map
For those of you that need a quick and easy guide to social media sites, I highly recommend the CMO’s Guide to The Social Landscape. This is a one-page review of the largest established social media sites that makes a handy reference tool. A great way for social media experts to educate co-workers too. Download […]
Get more views – optimize your videos
If you spend a lot of time and effort creating videos for the web, you want to have them found. Here are five tips from the Online Marketing Blog to help you get started with video optimization: Organize with Keywords Distribute videos on video-sharing sites. Implement a linking strategy. Encourage viewers to share your videos. […]
Creating Enterprise TV – Original Video Do’s and Don’ts
Want to start your own web video channel for internal or corporate communications? Here are some good points from someone who knows a little bit about video – James Pitaro, vice president of media at Yahoo!. In his post The Do’s And Don’ts Of Creating Original Video‘ he shares lessons learned at Yahoo!. Although the […]
B2B Webcast Marketing – The Power of Friends
When you are considering a purchase, who do you ask for your advice? If your like me, you start with your friends. And you will probably seek out the ones who have some experience or passion related to your purchase. If I want to buy a guitar, I’d seek out a cousin who is a […]