We recently wrote a post on Richard Mayer’s ‘Ten Multimedia Design Principals‘ citing his book Multimedia Learning. I wanted to share another point from Mayer’s research that Cliff Atkinson drives home in his book Beyond Bullet Points called the Redundancy Effect. Mayer’s research shows that reading text displayed on the screen actually lowers retention. Mayer […]
Ten Multimedia Design Principals
sRichard Mayer is a professor in psychology at UC – Santa Barbara. Mayer is considered the authority on educational psychology, publishing over 18 books and 250 articles and chapters on the topic. Mayer and his colleagues conducted numerous experiments and studies into how we learn best through-out the 90’s. The result of their efforts was […]