Need a larger webinar audience? Start using video on your landing pages. The goal of your landing page is to get a registration. And there is no better way of showcasing the value of your program than a 30-60 second video that explains the benefits of attending by a presenter, moderator, or spokesperson from your company. […]
Marketing Video – What Does It Cost
I had a very enjoyable evening last night as a panelist on the SVAMA’s “Integrating Video Into Your Marketing” event. There was an enthusiastic and attentive audience as Jeff Severtson delivered his presentation that showcased how Adobe uses video in its marketing. Then the panel took questions from the audience and we had a good […]
Tips on Gaining Exposure through Bloggers
A great article for those looking to increase exposure using social media from John Jantsch of Duct Tape Marketing. He shares these five tips for marketers who want to gain coverage and exposure through bloggers: 1) Don’t target the usual suspects 2) Listen before you speak 3) Hang out a bit 4) Gift wrap your […]
B2B Webcast Marketing – The Power of Friends
When you are considering a purchase, who do you ask for your advice? If your like me, you start with your friends. And you will probably seek out the ones who have some experience or passion related to your purchase. If I want to buy a guitar, I’d seek out a cousin who is a […]
One click distribution of your video webcast recordings
So you have your webcast or webinar video archive recording ready, and you want to post it to YouTube, Vimeo, Viddler, Metacafe, Revver, and more. Here is the quick way to get the widest distribution possible. Upload your video once to TubeMogul and let it distribute it to all the major video sharing sites for […]