When you are considering a purchase, who do you ask for your advice? If your like me, you start with your friends. And you will probably seek out the ones who have some experience or passion related to your purchase. If I want to buy a guitar, I’d seek out a cousin who is a […]
Webinar Polls and Surveys; How Do Marketer’s Use this Webcast Data
In June BtoB Online asked their webcast audience the question “How does your organization evaluate unstructured comments from customers?” The results: 72% We review each one manually 21% We collect but don’t analyze it 6% We use text mining tools 1% We have an individual code the responses Now you must interpret […]
B2B web sites and video
Video’s pervasiveness online is impacting everyone with a web presence, even B2B companies. First, remember that even business purchasers are consumers too and we bring our purchasing habits to the office. Then consider these recent surveys reported by eMarketer. Over 60% of adults using the web to research a product of service, then visit the […]
MySpace Streaming Video – Impact on B2B Marketers?
As reported by Yahoo, MySpace Mobile is launching a streaming video service to deliver video in multiple formats to multiple devices. The focus today is on reaching iPhones, but the service is designed to be carrier and device agnostic. This announcement in itself is not such a big deal for B2B-focused enterprises, but I think […]
Using webinars and word of mouth marketing together
The quote ‘Make it easy for people to talk about you’ says it all. I had the opportunity last year to meet Andy Sernovitz when he spoke at the Silicon Valley AMA. Guy Kawasaki gives his typically entertaining presentation right after. Andy has been involved in the Word of Mouth Marketing Association (WOMMA) and wrote […]