Where did that registration come from? Well, now our clients using GoToWebinar for their events know! All you need to do is append the source as a variable to your registration URL. For example, if your registration link is: https://attendee.gotowebinar.com/register/7831237851641308673 then add the following to your link: ?source=tag where tag represents your source value. So the final […]
Learn how to drive more webinar registrations
Need a larger webinar audience? Start using video on your landing pages. The goal of your landing page is to get a registration. And there is no better way of showcasing the value of your program than a 30-60 second video that explains the benefits of attending by a presenter, moderator, or spokesperson from your company. […]
Marketing Video – What Does It Cost
I had a very enjoyable evening last night as a panelist on the SVAMA’s “Integrating Video Into Your Marketing” event. There was an enthusiastic and attentive audience as Jeff Severtson delivered his presentation that showcased how Adobe uses video in its marketing. Then the panel took questions from the audience and we had a good […]
Five Tips to Improve Your Webinar Invitations
Econsultancy has a very good article about how marketers can make it easier for consumers to make purchasing decision. You can see the parallel with your webinar invitations. After all, they are a mini-purchasing decision in themselves – your attendees are paying with their time. So if you keep these points in mind when crafting […]
Get more views – optimize your videos
If you spend a lot of time and effort creating videos for the web, you want to have them found. Here are five tips from the Online Marketing Blog to help you get started with video optimization: Organize with Keywords Distribute videos on video-sharing sites. Implement a linking strategy. Encourage viewers to share your videos. […]