Webinar presenters should smile when you speak to add energy to your presentation. This is an old telemarketing trick, but works equally well for any presenter. Your smile really comes through in your voice and we improve the audience’s perception of your likeability and friendliness. Other research shows that likeability directly impacts your audience’s reception […]
How much time should I spend creating my presentation?
The question “How much time do I need?” comes up alot in the context of preparing for a webinar. What tends to happen is the presenter has a slide deck in hand and they wait until the week before to really start considering the audience needs and reviewing the content. It’s not until the webinar practice […]
The Redundancy Effect and Your PowerPoint
We recently wrote a post on Richard Mayer’s ‘Ten Multimedia Design Principals‘ citing his book Multimedia Learning. I wanted to share another point from Mayer’s research that Cliff Atkinson drives home in his book Beyond Bullet Points called the Redundancy Effect. Mayer’s research shows that reading text displayed on the screen actually lowers retention. Mayer […]
Ten Multimedia Design Principals
sRichard Mayer is a professor in psychology at UC – Santa Barbara. Mayer is considered the authority on educational psychology, publishing over 18 books and 250 articles and chapters on the topic. Mayer and his colleagues conducted numerous experiments and studies into how we learn best through-out the 90’s. The result of their efforts was […]
Video Presentations, Video Interviews, Thin Slicing, and Priming
I just finished reading Malcomb Gladwell’s Blink, which is another fun read. I found two chapters in particular relevant to delivering effective video presentations. For the record, I am not a psychologist, so if you are, and what follows does not make sense, please set me straight by leaving a comment. In essence, modern psychology […]