We recently wrote a post on Richard Mayer’s ‘Ten Multimedia Design Principals‘ citing his book Multimedia Learning. I wanted to share another point from Mayer’s research that Cliff Atkinson drives home in his book Beyond Bullet Points called the Redundancy Effect. Mayer’s research shows that reading text displayed on the screen actually lowers retention. Mayer […]
Ten Multimedia Design Principals
sRichard Mayer is a professor in psychology at UC – Santa Barbara. Mayer is considered the authority on educational psychology, publishing over 18 books and 250 articles and chapters on the topic. Mayer and his colleagues conducted numerous experiments and studies into how we learn best through-out the 90’s. The result of their efforts was […]
Video Presentations, Video Interviews, Thin Slicing, and Priming
I just finished reading Malcomb Gladwell’s Blink, which is another fun read. I found two chapters in particular relevant to delivering effective video presentations. For the record, I am not a psychologist, so if you are, and what follows does not make sense, please set me straight by leaving a comment. In essence, modern psychology […]
Webinar Presentations; The Importance of Authenticity
As part of our effort to bring a repeatable, scientific methodology to our web seminars we have been reading alot of literature on presentation development . Currently I’m reading Doug Stevenson’s Story Theater Method; Strategic Storytelling in Business. This is a guidebook that shows how to mine your own life stories to help you connect […]