How to Open Your Next Marketing Webinar

Which matters more:

Harvard Social Psychologist Amy Cuddy

• Showing that you’re skilled, experienced, and capable, or
• Showing that you’re trustworthy and likable?

Although we often assume our skill and experience is how other’s will judge us, according to Harvard social psychologist Amy Cuddy, the first question asked is “Can I trust you?”.

Consider that next time your meeting someone new face-to-face or via a web seminar. Rather than simply focus on our credentials, it is more important that we exhibit warmth and like-ability too.

Want to learn more:

• Read Jeff Haden’s ‘A Harvard Psychologist Says This Trait Matters Most: 10 Ways to Make a Great First Impression‘