One of the keys to delivering a successful live webcast is to thoroughly test your solution end-to-end. One great feature of most video webcast solutions is the ability to embed a live stream on your own web page where you can deliver a consistent viewer experience that reinforces your brand and leverages your web investment. […]
Top 3 Conference Livestream Questions
We often get caught up in the technical “how-to” or in the tactical “project plan” when considering a live stream. But for marketers and meeting planners I’d recommend that you start by answering these three questions. Answering these questions helps drive the conversation with your webcast service provider and is the first thing that we […]
Live Video with GoToWebinar
In this short video we review the GoToWebinar video capabilities, and show how we can leverage it to deliver a multi-cam live event or simply deliver pre-recorded video during your audio webinar. There are pros and cons to using a platform like GoToWebinar for video versus streaming video over your own network or through a public content delivery […]
How to Open Your Next Marketing Webinar
Which matters more: Showing that you’re skilled, experienced, and capable, or Showing that you’re trustworthy and likable? Although we often assume our skill and experience is how other’s will judge us, according to Harvard social psychologist Amy Cuddy, the first question asked is “Can I trust you?”. Consider that next time your meeting someone new […]
Big Data – Meet Public Speaking
Stanford Business School recently hosted a presentation by Noah Zandan, founder and CEO of Quantified Communications, which may be the first company to apply big data analytics to evaluate presentation effectiveness. They have a data bank of over 100,000 presentations delivered by business executives, politicians, and professional speakers and are doing ground-breaking work in the […]