Need a larger webinar audience? Start using video on your landing pages. The goal of your landing page is to get a registration. And there is no better way of showcasing the value of your program than a 30-60 second video that explains the benefits of attending by a presenter, moderator, or spokesperson from your company. […]
Webinar Stories; A Cautionary Tale
There is a lesson for all webinar presenters in NBC news anchor Brian William’s plight. It could happen to you! For those of you who haven’t been online or watching television for the past 3 weeks, let me bring you up-to-date. Brian Williams embellished his experiences as an Iraq war reporter, taking a few liberties with […]
Conference calls
This has got to make you smile. I think we have all been on calls like this. My most memorable (and not in a good way) conference call experience has been on a 90 person web seminar where they used a teleconferencing bridge really meant for small meetings. The chimes as people came and went […]
Getting Mindshare Online – Content Marketing Enabled with Video
Reading a recent post from the Web Guild made me realize just how important capturing your events and presentations and getting them online is to your marketing efforts. Traditional, interruption marketing is becoming less and less effective as buyers go online to gather information, educate themselves and find recommendations. In order to be found marketers need […]
Five Tips to Improve Your Webinar Invitations
Econsultancy has a very good article about how marketers can make it easier for consumers to make purchasing decision. You can see the parallel with your webinar invitations. After all, they are a mini-purchasing decision in themselves – your attendees are paying with their time. So if you keep these points in mind when crafting […]