When you are considering a purchase, who do you ask for your advice? If your like me, you start with your friends. And you will probably seek out the ones who have some experience or passion related to your purchase. If I want to buy a guitar, I’d seek out a cousin who is a […]
Webcast Tweets?
Is it time to use Twitter as part of our webcast strategy? Twitter has become a true social phenomena. As the eMarketer chart below shows, Twitter’s popularity continues to grow: ComScore reported 4 million unique visitors in February 2009 while Nielson Online reported 7 million. Both services show the growth rate above 1000% year over […]
B2B web sites and video
Video’s pervasiveness online is impacting everyone with a web presence, even B2B companies. First, remember that even business purchasers are consumers too and we bring our purchasing habits to the office. Then consider these recent surveys reported by eMarketer. Over 60% of adults using the web to research a product of service, then visit the […]
Video Presentations, Video Interviews, Thin Slicing, and Priming
I just finished reading Malcomb Gladwell’s Blink, which is another fun read. I found two chapters in particular relevant to delivering effective video presentations. For the record, I am not a psychologist, so if you are, and what follows does not make sense, please set me straight by leaving a comment. In essence, modern psychology […]
Best webinar recording video format
TubeMogul is a service that enables you to upload your video once and distribute to the leading video sites. They then provide aggregated tracking statistics for your video. TubeMogul recommends the following encoding options if you want to widely distribute your video: File format: mp4 or mov Video codec: h.264 Bit-rate: 700 kb/s – 1500 […]