Want to start your own web video channel for internal or corporate communications? Here are some good points from someone who knows a little bit about video – James Pitaro, vice president of media at Yahoo!. In his post The Do’s And Don’ts Of Creating Original Video‘ he shares lessons learned at Yahoo!. Although the […]
B2B Webcast Marketing – The Power of Friends
When you are considering a purchase, who do you ask for your advice? If your like me, you start with your friends. And you will probably seek out the ones who have some experience or passion related to your purchase. If I want to buy a guitar, I’d seek out a cousin who is a […]
Webinar Polls and Surveys; How Do Marketer’s Use this Webcast Data
In June BtoB Online asked their webcast audience the question “How does your organization evaluate unstructured comments from customers?” The results: 72% We review each one manually 21% We collect but don’t analyze it 6% We use text mining tools 1% We have an individual code the responses Now you must interpret […]
Webcast Tweets?
Is it time to use Twitter as part of our webcast strategy? Twitter has become a true social phenomena. As the eMarketer chart below shows, Twitter’s popularity continues to grow: ComScore reported 4 million unique visitors in February 2009 while Nielson Online reported 7 million. Both services show the growth rate above 1000% year over […]
B2B web sites and video
Video’s pervasiveness online is impacting everyone with a web presence, even B2B companies. First, remember that even business purchasers are consumers too and we bring our purchasing habits to the office. Then consider these recent surveys reported by eMarketer. Over 60% of adults using the web to research a product of service, then visit the […]