Reading a recent post from the Web Guild made me realize just how important capturing your events and presentations and getting them online is to your marketing efforts. Traditional, interruption marketing is becoming less and less effective as buyers go online to gather information, educate themselves and find recommendations. In order to be found marketers need […]
Marketing Video – What Does It Cost
I had a very enjoyable evening last night as a panelist on the SVAMA’s “Integrating Video Into Your Marketing” event. There was an enthusiastic and attentive audience as Jeff Severtson delivered his presentation that showcased how Adobe uses video in its marketing. Then the panel took questions from the audience and we had a good […]
How to Add Video to your Marketing Mix – Live Panel Discussion
If you are in San Jose – San Francisco Bay Area come join us in Sunnyvale February 10th for ‘Integrating Video into your Marketing Plan‘. We are excited to have been invited by the SVAMA to participate in the panel discussion. Other panelists include representatives from Adobe, AdobeTV and Oracle. This is a very high-powered […]
Five Tips to Improve Your Webinar Invitations
Econsultancy has a very good article about how marketers can make it easier for consumers to make purchasing decision. You can see the parallel with your webinar invitations. After all, they are a mini-purchasing decision in themselves – your attendees are paying with their time. So if you keep these points in mind when crafting […]
Free webinar promotion & webinar search engine
Need to promote your web seminars? Now you can promote them for free through a LinkedIn Group and your web seminar will automatically be added to the webinar search engine Webinar Today. The Webinar Today search engine has already indexed over 1 million pages, primarily at industry hubs and selected webinar service providers. To continue to grow […]