Increasingly all our events are ending up online in one form or another. Attorney John Foster recently wrote an article discussing your obligations as an event organizer when capturing event audio. John is a lawyer specializing in music licensing and discusses how to get permission to use copyrighted music. For our part, we always use royalty-free music […]
Video and storytelling for webcasts
Great tips on telling your story in this video with NPR’s Scott Simon. There are takeaways here for any presenter delivering presentations via video webcast or audio webinar.
Creating Enterprise TV – Original Video Do’s and Don’ts
Want to start your own web video channel for internal or corporate communications? Here are some good points from someone who knows a little bit about video – James Pitaro, vice president of media at Yahoo!. In his post The Do’s And Don’ts Of Creating Original Video‘ he shares lessons learned at Yahoo!. Although the […]
B2B Webcast Marketing – The Power of Friends
When you are considering a purchase, who do you ask for your advice? If your like me, you start with your friends. And you will probably seek out the ones who have some experience or passion related to your purchase. If I want to buy a guitar, I’d seek out a cousin who is a […]
How much time should I spend creating my presentation?
The question “How much time do I need?” comes up alot in the context of preparing for a webinar. What tends to happen is the presenter has a slide deck in hand and they wait until the week before to really start considering the audience needs and reviewing the content. It’s not until the webinar practice […]