Need a larger webinar audience? Start using video on your landing pages. The goal of your landing page is to get a registration. And there is no better way of showcasing the value of your program than a 30-60 second video that explains the benefits of attending by a presenter, moderator, or spokesperson from your company. […]
Webinar Stories; A Cautionary Tale
There is a lesson for all webinar presenters in NBC news anchor Brian William’s plight. It could happen to you! For those of you who haven’t been online or watching television for the past 3 weeks, let me bring you up-to-date. Brian Williams embellished his experiences as an Iraq war reporter, taking a few liberties with […]
Getting Mindshare Online – Content Marketing Enabled with Video
Reading a recent post from the Web Guild made me realize just how important capturing your events and presentations and getting them online is to your marketing efforts. Traditional, interruption marketing is becoming less and less effective as buyers go online to gather information, educate themselves and find recommendations. In order to be found marketers need […]
Marketing Video – What Does It Cost
I had a very enjoyable evening last night as a panelist on the SVAMA’s “Integrating Video Into Your Marketing” event. There was an enthusiastic and attentive audience as Jeff Severtson delivered his presentation that showcased how Adobe uses video in its marketing. Then the panel took questions from the audience and we had a good […]
PowerPoint and the Military
On viewing the slide below, Gen. Stanley A. McChrystal, the leader of American and NATO forces in Afghanistan, remarked, “When we understand that slide, we’ll have won the war!” This would be funny if the consequences weren’t so serious. In this recent article in the New York Times, they reveal the growing use of PowerPoint […]