Video’s pervasiveness online is impacting everyone with a web presence, even B2B companies. First, remember that even business purchasers are consumers too and we bring our purchasing habits to the office. Then consider these recent surveys reported by eMarketer. Over 60% of adults using the web to research a product of service, then visit the […]
Archives for 2009
The Redundancy Effect and Your PowerPoint
We recently wrote a post on Richard Mayer’s ‘Ten Multimedia Design Principals‘ citing his book Multimedia Learning. I wanted to share another point from Mayer’s research that Cliff Atkinson drives home in his book Beyond Bullet Points called the Redundancy Effect. Mayer’s research shows that reading text displayed on the screen actually lowers retention. Mayer […]
Ten Multimedia Design Principals
sRichard Mayer is a professor in psychology at UC – Santa Barbara. Mayer is considered the authority on educational psychology, publishing over 18 books and 250 articles and chapters on the topic. Mayer and his colleagues conducted numerous experiments and studies into how we learn best through-out the 90’s. The result of their efforts was […]
Adobe Connect problems?
Having trouble with your Adobe Connect audio or connection? Here are instructions for testing your setup: https://helpx.adobe.com/adobe-connect/using/connection-test-connect-meeting.html If your problem is audio-related, we have found the simplest thing to do is dial the conference bridge number from your telephone. The VOIP service is not always reliable. Hope this helps.
Video Presentations, Video Interviews, Thin Slicing, and Priming
I just finished reading Malcomb Gladwell’s Blink, which is another fun read. I found two chapters in particular relevant to delivering effective video presentations. For the record, I am not a psychologist, so if you are, and what follows does not make sense, please set me straight by leaving a comment. In essence, modern psychology […]