Webinar presenters should smile when you speak to add energy to your presentation. This is an old telemarketing trick, but works equally well for any presenter. Your smile really comes through in your voice and we improve the audience’s perception of your likeability and friendliness. Other research shows that likeability directly impacts your audience’s reception […]
Archives for 2009
Webinar Polls and Surveys; How Do Marketer’s Use this Webcast Data
In June BtoB Online asked their webcast audience the question “How does your organization evaluate unstructured comments from customers?” The results: 72% We review each one manually 21% We collect but don’t analyze it 6% We use text mining tools 1% We have an individual code the responses Now you must interpret […]
How much time should I spend creating my presentation?
The question “How much time do I need?” comes up alot in the context of preparing for a webinar. What tends to happen is the presenter has a slide deck in hand and they wait until the week before to really start considering the audience needs and reviewing the content. It’s not until the webinar practice […]
Webcast Tweets?
Is it time to use Twitter as part of our webcast strategy? Twitter has become a true social phenomena. As the eMarketer chart below shows, Twitter’s popularity continues to grow: ComScore reported 4 million unique visitors in February 2009 while Nielson Online reported 7 million. Both services show the growth rate above 1000% year over […]
Scripting your webinar presentations?
For those using scripts during your live webinars or for on-demand presentations, this tip is guaranteed to improve your delivery: Make sure that you read your script out-loud! Why? Writing is for the eye, while your narration is for the ear. Good writing and punctuation does not always sound very natural. By reading your script […]